Webinar Replay |

The power of POC: Building highly optimized campaigns

In this webinar, Sparkle Fisher, Associate Director, DTC Marketing, Biogen and Adrienne Matlosz, Creative Director, Phreesia Life Sciences discussed how best to execute campaigns at the point of care and shared tips for creating content that informs and empowers patients.

We covered:

  • The benefits of advertising at the point of care and how to leverage them
  • What types of messaging, imagery and assets perform best at the POC
  • Common mistakes to avoid with your POC campaigns
  • How to work with POC partners to optimize your messaging

We also shared up-to-date POC data from our network, including current telehealth usage and trends by patient age and specialty.