BLOG POST | PATIENT CENTRICITY

Welcome to Patient-Centered

The healthcare landscape has changed dramatically over the last couple of years, opening up opportunities for pharma marketers and market researchers to take patient centricity to the next level.

Let’s face it: The healthcare landscape isn’t what it used to be. These days, kitchen tables are the new offices, parking lots are the new waiting rooms, and smartphones are the new clipboards. Spurred by the COVID-19 pandemic over the past 20 months, the point of care has expanded far beyond the four walls of the clinic.

But that isn’t necessarily a negative change. While the move toward digital has presented obvious challenges for healthcare marketers and market researchers, it’s also presented a host of opportunities to reach patients with health content in new, innovative ways before their appointments—during online check-in, in digital waiting rooms and elsewhere. And importantly, it’s modernized the healthcare experience for patients and given them some long overdue digital options for seeking care.

As an advocate for patient centricity, Phreesia has not only been tracking these changes with great interest, but we’ve actively helped our partners adapt to the new landscape, too. Along the way, we’ve tracked telehealth usage across patient ages and clinical specialties, surveyed patients about new technologies, and in various outlets, shared our learnings about what these seismic shifts mean for marketers and market researchers.

Which brings us to Patient-Centered. We’re excited to finally have one central site to share the latest insights into our industry, from trends and patient perceptions to unique opportunities to address the bigger challenges in care delivery, including health inequity, medication adherence and vaccine hesitancy. Here, you’ll find Q&As with industry experts, recaps of relevant pharma marketing and market research events, write-ups on data and survey results collected by Phreesia’s research team, and so much more.

So welcome, thanks for being here, and stay tuned!