Life Sciences Blog

Your source for the latest insights and analysis, including news, trends and patient perceptions

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Awareness | Preventive care

A national priority: Tackling America’s mental health crisis and preventing suicide

Government departments and agencies are making suicide prevention a nationwide focus. Serving private, personalized messages right before doctor appointments can drive important conversations between patients and their providers about mental health.

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Industry trends | Point of care

Beyond TV: How digital engagement around provider appointments complements traditional Medicare outreach

Digital point-of-care messaging about open enrollment can reach Medicare-eligible individuals in a trusted environment where they are receptive to the information.

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Patient engagement | Point of care

Why Movember matters: Addressing stigma in men’s health

Personalized, relevant information about men’s health issues at the point of care can open the door to conversations men may otherwise avoid to drive real, positive change.

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Industry trends | Patient centricity

Highlights from HLTH 2024

The HLTH 2024 conference covered major topics like generative AI, women’s health, weight loss medications, longevity and preventive health, and health equity.

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Data privacy | Industry trends

Leveraging AI tools and technologies to better understand patient populations

Artificial intelligence and machine learning can drive significant improvements in healthcare but concerns around their effectiveness are reasonable. How can the industry responsibly use these technologies to reach the right patients with meaningful content?

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Patient engagement | Privacy

The trends shaping how life science leaders deliver personalized messages to patients in the moments that matter

Amid complex privacy requirements and the evolving patient journey, how are you meeting the right patient with the right message? Hear from media strategy experts on how to adapt to changes and connect with patients during key points in their care journey.

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Point of care | Vaccines

3 ways to support doctor-patient conversations during fall respiratory season

Respiratory virus season is upon us, putting everyone at a higher risk for COVID-19, flu, pneumonia and respiratory syncytial virus (RSV). Hear from industry experts about how to overcome immunization challenges and increase vaccine uptake during this critical time.

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Privacy

Applying a patient-centric approach to privacy: 4 takeaways

While there are significant benefits to presenting patients with relevant health information throughout their treatment journey, responsible data collection and use is critical to build and maintain patients’ trust. How can the industry prioritize patient centricity in privacy?

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Finding care | Patient engagement

3 ways to guide rare-disease patients to the specialized care they need

Patients with less common conditions can face numerous care challenges. From finding an appropriate specialist to accessing relevant resources and affording a treatment regimen, how can the industry help connect these patients to the care they need?

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Patient engagement | Point of care

Patients value personalized health content—here’s what to know

Offering patients the option to view personalized health content throughout their care journey can help drive positive outcomes, and Phreesia research shows that patients also welcome receiving that information at the point of care and other critical moments.

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