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Patient-Centered

Your source for the latest life sciences insights and analysis, including news, trends and patient perceptions

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DATA PRIVACY

Meet our Chief Privacy Officer: Q&A with Melissa Mitchell

We spoke with Melissa Mitchell, Chief Privacy Officer at Phreesia, about the importance of privacy in our work and how Phreesia protects it every step of the way.

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ADHERENCE | POINT OF CARE

Addressing adherence at the point of care and beyond

From tailored support to personalized messaging, explore how Phreesia can help patients, providers and brands improve medication adherence—together.

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FINDING CARE | PATIENT CENTRICITY

3 ways to help patients with rare diseases overcome early challenges

Even after getting diagnosed, challenges for patients living with a rare disease often continue throughout their care journey. Hear from industry experts on how to provide support and address barriers early on.

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HEALTH EQUITY

Women don’t feel adequately represented in healthcare media. Here’s how to help change that

Womanhood is multi-faceted, yet in healthcare media, the representation of women and those who identify as women has remained static—and many feel underrepresented, according to a study conducted by WPP and SeeHer. How can the industry help change that?

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Cancer patient looking at phone

PATIENT CENTRICITY

3 strategies for meeting cancer patients with the right content in the right moment

Despite a wealth of available disease information online, many cancer patients still have critical gaps in their knowledge of their condition. Hear from industry experts on how to reach patients with the tools they need to navigate their cancer diagnosis and treatment.

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Illustration of person researching doctor and looking for treatment on cell phone

FINDING CARE

Meet MediFind: Q&A with Founder Patrick Howie

We spoke with Patrick Howie, Founder of MediFind and Vice President, Product Management at Phreesia, about how MediFind builds on our legacy of engaging with patients while they’re in a healthcare state of mind and activating them at critical moments along the patient journey.

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OMNICHANNEL STRATEGY

4 ways to stay nimble amid digital disruption

The digital landscape is rapidly transforming. Hear from industry experts about how to pivot quickly to stay best positioned for success.

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HEALTH EQUITY

How to optimize content for patient health literacy

Brands are increasingly paying attention to whether their intended audiences can understand and act on the content they deliver.

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OMNICHANNEL STRATEGY

The future of omnichannel messaging: 3 considerations

The industry continues to evolve in response to changing consumer expectations and technology innovations, with major implications for media planning—including opportunities to take omnichannel campaigns to the next level.

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HEALTH EQUITY

4 tips for reaching and activating patients in historically marginalized communities

Growing recognition of the barriers to care that historically marginalized patient populations face is motivating industry stakeholders to find ways to deliver tailored content that resonates with these groups and facilitates health education.

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