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Industry insights and patient attitudes

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Overcoming adherence obstacles: How to help patients start and stay on treatment

Understanding and addressing the specific challenges patients face early in their treatment journey is vital to driving medication adherence. Here’s how Phreesia’s post-script engagement solution can help.

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No more searching for needles in haystacks: How new digital tools help consumers find the specialist that’s right for them

See how doctor search platforms like MediFind are making it easier for patients to find and access appropriate specialists as early as possible in their healthcare journey.

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Activating patients at the point of care and beyond

Explore how digital engagement tools, such as Phreesia’s PatientConnect platform, can cut through the content clutter to reach key patients with personalized messaging at every stage of their healthcare journey.

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The search for a specialist

Learn how digital tools can help patients with rare and complex diagnoses find the care they need.

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Medication adherence: Understanding challenges in the patient treatment journey

Addressing the complex barriers to adherence early in the treatment journey is key to helping patients successfully continue taking their medication as prescribed.

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Engaging patients along their healthcare journey: How to improve audience quality

Data shows that despite mass media investments, awareness is low by the time patients reach the point of care. How can brands tailor content that resonates and deliver it to the right patients at the right moment?

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Women are increasingly concerned about their reproductive health. What’s on their minds?

Phreesia survey results show that most women are thinking about their reproductive health, with priorities ranging from preventive care screenings to contraception and more.

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Telehealth: Here to stay or a momentary blip?

Given its flexibility and efficiency, telehealth remains a popular care medium that many patients are poised to continue using in the next year.

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Patients want to know more about clinical trials. But what’s the best way to reach them?

Despite their interest in learning about and participating in clinical trials, our survey revealed that many patients don’t know where to get information.

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Gen Z is shaking up healthcare—here’s how to reach them

Where—and how—can marketers connect with members of Generation Z?

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