Phreesia Life Sciences

Phreesia and the Colorectal Cancer Alliance recently partnered to educate patients about colorectal cancer, the risk factors of the disease and the importance of early detection through screenings. The results? 1 in 4 surveyed patients reported that the information they saw was new to them. We launched a new blog post that details how education at the #pointofcare encourages patients to #getscreened. Read the blog post to hear insights from Phreesia’s Kelsey Jones Pratt and the Colorectal Cancer Alliance's Kimberly McNeil: https://bit.ly/3Yc2xLm

The importance of privacy in health communications is clear and will only increase in the coming years. In our latest Industry Voices report, we highlight key takeaways from industry leaders, including why organizations should prioritize health data #privacy and incorporate it into business strategies. Check out the full report: https://bit.ly/3R0lltg

Privacy in healthcare marketing isn’t just a trend—it’s a mandate. Proud to see our very own Italia Mombello, Media Strategy Director at Greater Than One, featured in Phreesia Life Sciences’s new report: “Navigating Privacy in a Rapidly Evolving Landscape.” Italia shares how our team is leaning into pre-qualification strategies to ensure we're reaching the right audience—and only the right audience—with messages that matter. By embedding engagement prompts like “Do you or a loved one suffer from XYZ?” into media placements, we’re not only respecting privacy but also encouraging informed, intentional interaction. As Italia puts it: "We’re encouraging an engagement that allows us to better qualify the audience as the right audience with whom we’re trying to communicate. Or not—and then we don’t serve that next message." That’s consent-first, privacy-forward media strategy in action. Check out the full report to see how leading voices in life sciences are redefining responsible marketing: 👉 https://lnkd.in/dtsiQsrN #PrivacyByDesign #HealthcareMarketing #MediaStrategy #LifeSciences #GreaterThanOne #DigitalHealth #ConsentFirst

This #NationalDoctorsDay, Phreesia celebrates the dedication, compassion and expertise of physicians who work tirelessly to keep us healthy. We are particularly proud to have clinical leaders like Alicia Cowley, MD, MBA on our team to support our mission of making care easier every day. Thank you for your commitment to patient care and better health outcomes!

Phreesia Life Sciences takes seriously our responsibility to create patient-friendly technology, and we know that people learn differently from each other. Recently, we collaborated with our amazing partners, Novartis Pharmaceuticals Corporation and Publicis Health Media on a campaign that improves the understanding of health information among Hispanic populations, with a new feature that facilitates bilingual messaging. The results speak for themselves: the campaign with this feature outperforms an English-only version by 20%. I am incredibly proud of the results, the teamwork, and the Bronze PM360 Magazine Pharma Choice award this campaign secured. Read more here: https://lnkd.in/eRWHh2kz

We believe that #consumerprivacy is not just a fundamental ethical responsibility but also a strategic imperative that organizations should prioritize as the landscape changes. In our latest Industry Voices report, we ask ten industry leaders about the consent-first strategies, training and education initiatives, and partnership guidelines they implement at their organization. Download the report to hear their insights: https://bit.ly/4hPfX6U

Imagine if someone talks to you about a chronic health condition you have, one that's difficult to manage and that you're already worried about—but in a language you don’t understand. The guidance meant to help feels out of reach. Now, imagine if you could switch to a language you do understand. That simple change would transform your care. That’s exactly what the innovative campaign by Novartis Pharmaceuticals Corporation, Publicis Health Media, and Phreesia Life Sciences does for Hispanic patients managing high cholesterol. A user-friendly language toggle allows patients to flip between Spanish and English to improve comprehension and empower them to take action. Culturally competent care isn’t a nice-to-have—it’s critical for better health outcomes. Proud to see this work recognized with a Bronze 2025 PM360 Magazine Pharma Choice award! Read more here: https://lnkd.in/e2VzYU_F ------ Imagina que alguien te habla sobre una enfermedad crónica que tienes, una que es difícil de manejar y que ya te preocupa, pero en un idioma que no entiendes. Los consejos que deberían ayudarte se sienten fuera de tu alcance. Ahora, imagina que pudieras cambiar al idioma que sí entiendes. Ese cambio tan simple transformaría tu cuidado médico. Eso es exactamente lo que logra la campaña innovadora de Novartis Pharmaceuticals Corporation, Publicis Health Media y Phreesia Life Sciences para los pacientes hispanos manejando el colesterol alto. Un interruptor de idioma fácil de usar les permite alternar entre español e inglés para mejorar la comprensión y empoderarlos para tomar acción. La atención culturalmente competente no es un lujo, es clave para mejorar los resultados de salud. ¡Orgulloso de ver este trabajo reconocido con un premio Bronce 2025 PM360 Magazine Pharma Choice award! Lee más aquí: https://lnkd.in/e2VzYU_F

The results from PM360 Magazine are in, and we received a Bronze 🥉 Pharma Choice Award for our bilingual campaign with Novartis Pharmaceuticals Corporation and Publicis Health Media! Here’s to pushing the boundaries of creativity and setting new standards for health communications that are culturally sensitive and meet the needs of non-English–speaking patients. Learn more about our winning work: https://bit.ly/3RqlAO8 #PointofCare #AwardWinning #PatientActivation

It’s all about timing. Capturing the attention of your patients when they’re thinking about their care helps them be an active participant. Phreesia’s #pointofcare model catches patients at the right moment, connects with them and serves them content relevant to their condition, diagnosis and treatment.     PatientConnect isn’t just a good idea, it works. View our infographic to see how: https://bit.ly/4j2YOrF

This week, our Phreesia Life Sciences team had the privilege of attending the Point of Care Marketing Association's #POCNOW2025 summit at Pier 60 in NYC. It was both inspirational and thought-provoking to hear our expert clients share valuable insights on the channel and its evolution. I especially enjoyed seeing so many familiar faces in the industry 🙂 A big shoutout to Nicole Divinagracia and the POCMA team for organizing such an exceptional event! Thank you for a fantastic experience 🌟