REPORT

Industry Perspectives: Patient engagement trends to watch in 2025 

In 2025, finding new ways to engage patients will remain the key to success for marketing teams. How that looks for each organization will be different as the industry faces new challenges and opportunities. It may look like expanding your campaign’s focus to reach underrepresented patients, leveraging short-form video on social media or launching an unbranded campaign to increase awareness.  

This report features insights from industry thought leaders on new tactics, continuing trends and strategies to better engage patients in 2025.