BLOG Patient-Centered Your source for the latest life sciences insights and analysis, including news, trends and patient perceptions SUBSCRIBE CATEGORIES choose all that apply DATA PRIVACY Meet our Chief Privacy Officer: Q&A with Melissa Mitchell We spoke with Melissa Mitchell, Chief Privacy Officer at Phreesia, about the importance of privacy in our work and how Phreesia protects it every step of the way. Read now ADHERENCE | POINT OF CARE Addressing adherence at the point of care and beyond From tailored support to personalized messaging, explore how Phreesia can help patients, providers and brands improve medication adherence—together. Read now FINDING CARE | PATIENT CENTRICITY 3 ways to help patients with rare diseases overcome early challenges Even after getting diagnosed, challenges for patients living with a rare disease often continue throughout their care journey. Hear from industry experts on how to provide support and address barriers early on. Read now HEALTH EQUITY Women don’t feel adequately represented in healthcare media. Here’s how to help change that Womanhood is multi-faceted, yet in healthcare media, the representation of women and those who identify as women has remained static—and many feel underrepresented, according to a study conducted by WPP and SeeHer. How can the industry help change that? Read now PATIENT CENTRICITY 3 strategies for meeting cancer patients with the right content in the right moment Despite a wealth of available disease information online, many cancer patients still have critical gaps in their knowledge of their condition. Hear from industry experts on how to reach patients with the tools they need to navigate their cancer diagnosis and treatment. Read now FINDING CARE Meet MediFind: Q&A with Founder Patrick Howie We spoke with Patrick Howie, Founder of MediFind and Vice President, Product Management at Phreesia, about how MediFind builds on our legacy of engaging with patients while they’re in a healthcare state of mind and activating them at critical moments along the patient journey. Read now OMNICHANNEL STRATEGY 4 ways to stay nimble amid digital disruption The digital landscape is rapidly transforming. Hear from industry experts about how to pivot quickly to stay best positioned for success. Read now HEALTH EQUITY How to optimize content for patient health literacy Brands are increasingly paying attention to whether their intended audiences can understand and act on the content they deliver. Read now OMNICHANNEL STRATEGY The future of omnichannel messaging: 3 considerations The industry continues to evolve in response to changing consumer expectations and technology innovations, with major implications for media planning—including opportunities to take omnichannel campaigns to the next level. Read now HEALTH EQUITY 4 tips for reaching and activating patients in historically marginalized communities Growing recognition of the barriers to care that historically marginalized patient populations face is motivating industry stakeholders to find ways to deliver tailored content that resonates with these groups and facilitates health education. Read now Subscribe toPatient-Centered