RESOURCES Insights, news and more Access reports, videos, webinars and more on important industry topics REPORTS INFOGRAPHICS VIDEOS WEBINAR REPLAYS REPORT Industry voices: Trends to watch in 2024 Eight experts explore the emerging tactics, continuing trends and strategies to keep in mind throughout the year ahead. READ NOW WEBINAR REPLAY Phreesia + Fierce Pharma: Connecting Cancer Patients to Education and Support This webinar explores how to reach patients with the tools they need to navigate their diagnosis and treatment—no matter where they are on their cancer journey. WATCH NOW INFOGRAPHIC Engaging patients along their healthcare journey: How to improve audience quality Data shows that despite mass media investments, awareness is low by the time patients reach the point of care. How can brands tailor content that resonates and deliver it to the right patients at the right moment? VIEW NOW Reports REPORT Industry voices: Trends to watch in 2024 Eight experts explore the emerging tactics, continuing trends and strategies to keep in mind throughout the year ahead. READ THE REPORT REPORT Patients in focus: Type 2 diabetes treatment and perceptions Affecting millions of Americans, Type 2 diabetes is one of the biggest markets in pharma—so how do patients feel about their diagnosis? And how can pharma reach these patients? Read the Report REPORT Industry voices: Leveraging point of care throughout the product life cycle This report features insights from six industry experts on how to effectively use point of care across various stages of the patient journey and product lifecycle to maximize its impact within your omnichannel media strategy. Read the Report REPORT Industry perspectives: Expanding awareness of patient support programs Pharmaceutical companies invest billions of dollars into patient support programs each year, but patients aren’t getting the memo. Read the Report VIEW ALL REPORTS Infographics INFOGRAPHIC Telehealth: Here to stay or a momentary blip? Given its flexibility and efficiency, telehealth remains a popular care medium that many patients are poised to continue using in the next year. VIEW THE INFOGRAPHIC INFOGRAPHIC Medication adherence: Understanding challenges in the patient treatment journey Addressing the complex barriers to adherence early in the treatment journey is key to helping patients successfully continue taking their medication as prescribed. VIEW THE INFOGRAPHIC INFOGRAPHIC Patients need more education around vaccines—and not just COVID-19 vaccines Although parents generally recognize the importance of vaccines, many have concerns about their safety and side effects—even when it comes to older, more established products. VIEW THE INFOGRAPHIC INFOGRAPHIC Engaging patients along their healthcare journey: How to improve audience quality Data shows that despite mass media investments, awareness is low by the time patients reach the point of care. How can brands tailor content that resonates and deliver it to the right patients at the right moment? VIEW THE INFOGRAPHIC VIEW ALL INFOGRAPHICS Videos VIDEO Patients’ perceptions of clinical trial information sources Kelsey Shore, Phreesia’s Research Manager, Life Sciences, shares key insights from our patient survey on clinical research about best ways to reach and engage with diverse patient populations to increase their participation in clinical trials. VIEW THE VIDEO VIDEO Leveraging point of care throughout the product life cycle Six industry experts share insights and advice on how to effectively use point-of-care marketing across various stages of the patient journey and product lifecycle to maximize its impact within your omnichannel media strategy. VIEW THE VIDEO VIDEO How Phreesia engagements work Leveraging data collected through Phreesia’s patient intake platform, PatientConnect and PatientInsights deliver targeted content to clinically qualified patients at the point of care. VIEW THE VIDEO VIEW ALL VIDEOS Webinar Replays November 2023 Phreesia + Fierce Pharma: Connecting Cancer Patients to Education and Support This webinar explores how to reach patients with the tools they need to navigate their diagnosis and treatment—no matter where they are on their cancer journey. WATCH THE WEBINAR June 2023 Mistrust, inconvenience and complacency: Addressing barriers to vaccination New hurdles are impacting patient decision-making in unprecedented ways, so how can you leverage the right channels for effective vaccine messaging? WATCH THE WEBINAR July 2022 Closing the gap: Boosting preventive care among LGBTQ+ patients Listen as experts discuss the challenges the LGBTQ+ community faces when it comes to preventive health and how pharma marketers can help. WATCH THE WEBINAR September 2021 Talking DTC—Digital Divide: How new tech can help, and hurt, health equity How DTC marketers can leverage digital tools to responsibly improve health equity WATCH THE WEBINAR VIEW ALL WEBINARS