The Road to Recovery: Strategies for Safely Restarting Elective Procedures
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You’ve come this far—make the last mile count
You may have your marketing mix down, but are you connecting with the right patients at the right points along their healthcare journey? Without personalized content that resonates with their experiences, your target patients can drop off before conversion. Reach them digitally at the point of care to deliver relevant content at critical junctures.
Hear from experts at OMD and Phreesia about how digital innovations at the point of care have expanded its use cases and made it a critical piece of a successful omnichannel strategy.
Fill in the missing piece of the omnichannel puzzle
Data shows that despite mass media investments, awareness is low by the time patients reach the point of care. How can pharma marketers tailor content that resonates and deliver it to the right patients at the right moment?
Build and engage high-quality patient audiences
With new digital capabilities changing what’s possible at the point of care, do you know the right questions to ask potential media partners? Check out our guide for what to consider to help you achieve your strategic objectives.
Find the right point-of-care media partners
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Connect with a digital patient engagement expert
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See how Phreesia's EHR integrations help pharma marketers reach the right patients based on their medical and medication history.
Digital innovations at the point of care have helped forge new pathways for reaching, engaging and activating target patients. Learn about all the possibilities digital point-of-care platforms offer, from helping drive disease and brand awareness to retaining patients and more.
Activate patients throughout the product lifecycle
You may have your marketing mix down, but are you connecting with the right patients at the right points along their healthcare journey? Without personalized content that resonates with their experiences, your target patients can drop off before conversion. Reach them digitally at the point of care to deliver relevant content at critical junctures.
Don't let your omnichannel strategy lose patients in the moments that matter
What's new with point of care?
The point-of-care channel has rapidly evolved in recent years. Learn from experts at Klick Health, SSCG Media and Phreesia as they break down the top 3 things to know about POC.
The point-of-care channel has rapidly evolved in recent years. Learn from experts at Klick Health, SSCG Media and Phreesia as they break down the top 3 things to know about POC.
Are you reaching high-quality audiences at the point of care? Check out our overview to learn how Phreesia’s HIPAA-compliant platform targets clinically relevant patients and helps you understand your campaign’s true impact on patient behavior and health outcomes.
Drive precise campaign measurements
Boost trust and engagement at the point of care
In today’s digital world, patients are receiving healthcare content from numerous mass-media channels—but new data shows that reaching them at the point of care drives the highest levels of engagement and trust. Learn more in our new overview.
Thanks to digital innovations at the point of care, the channel can be used to support a range of strategic objectives. Read our report for advice from six industry experts on how to effectively use POC across various stages of the patient journey and product lifecycle.
Leverage the point of care throughout the product lifecycle
Foster strong patient connections
Patients’ levels of trust and engagement are highest
in healthcare content they receive at the point of care. Learn key insights about the advantages of POC from
an expert at the Point of Care Marketing Association and Phreesia survey results from more than 10,000 patients.
