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Patient-Centered

Your source for the latest life sciences insights and analysis, including news, trends and patient perceptions

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PATIENT CENTRICITY

Welcome to Patient-Centered

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POINT-OF-CARE

4 reasons to incorporate point of care at the start of media planning

Modern omnichannel campaigns require the coordination of a multitude of media, but one thing is clear: Point of care is too important to be an afterthought.

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Cutting the clutter blog

AWARENESS | POINT-OF-CARE

4 ways to cut through the clutter and reach chronic disease patients

In today’s digital world, chronic disease patients are inundated with messaging that often doesn’t align with their individual healthcare journey.

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PATIENT CENTRICITY

Engaging with diverse patient populations: Q&A with PHM President Andrea Palmer

We spoke with Andrea Palmer, President of Publicis Health Media, about how to build out engagements and messaging that resonates with all types of patient audiences.

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Closing oncology knowledge gap

PATIENT CENTRICITY | POINT-OF-CARE

Closing the knowledge gap for cancer patients: 3 ways to boost condition, treatment and support awareness

Many cancer patients are unaware of important aspects of their condition and treatment options, Phreesia survey data shows.

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HEALTH EQUITY | POINT-OF-CARE

How to advance health equity for rare disease patients: 3 ways

Increasing disease awareness and expanding diagnostic and treatment support is crucial to improving healthcare access for underserved populations with rare diseases.

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DATA PRIVACY | HEALTH EQUITY

3 trends transforming patient outreach in 2023

Success in 2023 will require a clear understanding of these forces and their impact on patient outreach. Here’s what they mean for your strategy.

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PATIENT CENTRICITY

3 reasons to engage patients in clinical-trial protocol design and planning

Understanding and incorporating patients’ experiences in the clinical-trial planning process helps ensure the success of trials for both patients and the industry alike.

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POINT-OF-CARE

How point-of-care messaging can boost patient trust and activation

Phreesia survey data shows that patients trust and engage most with content they see at the point of care, compared with other channels.

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DATA PRIVACY

3 ways to run compliant, trusted campaigns amid changing data privacy rules

The data privacy landscape is changing. Hear from industry experts on how to practice responsible data use while keeping patients’ privacy at the forefront of any campaign.

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PATIENT CENTRICITY

3 ways market researchers should respond to the consumerization of healthcare

With the growing demand for convenient and personalized healthcare experiences, researchers must embrace new digital tools and processes to stay aligned with consumers’ evolving expectations.

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