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Patient-Centered

Your source for the latest life sciences insights and analysis, including news, trends and patient perceptions

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FINDING CARE

Meet MediFind: Q&A with Founder Patrick Howie

We spoke with Patrick Howie, Founder of MediFind and Vice President, Product Management at Phreesia, about how MediFind builds on our legacy of engaging with patients while they’re in a healthcare state of mind and activating them at critical moments along the patient journey.

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OMNICHANNEL STRATEGY

4 ways to stay nimble amid digital disruption

The digital landscape is rapidly transforming. Hear from industry experts about how to pivot quickly to stay best positioned for success.

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HEALTH EQUITY

How to optimize content for patient health literacy

Brands are increasingly paying attention to whether their intended audiences can understand and act on the content they deliver.

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OMNICHANNEL STRATEGY

The future of omnichannel messaging: 3 considerations

The industry continues to evolve in response to changing consumer expectations and technology innovations, with major implications for media planning—including opportunities to take omnichannel campaigns to the next level.

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HEALTH EQUITY

4 tips for reaching and activating patients in historically marginalized communities

Growing recognition of the barriers to care that historically marginalized patient populations face is motivating industry stakeholders to find ways to deliver tailored content that resonates with these groups and facilitates health education.

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POINT-OF-CARE

3 unique strategies to maximize point-of-care campaigns

From promoting health equity to helping improve medication adherence and more, explore some of the ways that Phreesia can help brands maximize their point-of-care campaigns and activate key patients in the moments that matter.

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PATIENT CENTRICITY

3 ways to optimize your omnichannel strategy

An omnichannel media strategy is crucial for meeting patients where they are. But with all of the digital innovations available today, how do you determine the best ways to maximize your approach?

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AWARENESS | PATIENT CENTRICITY

4 ways to overcome vaccination barriers and increase uptake

Vaccine hesitancy has always posed challenges to uptake. But today, new hurdles are impacting patient decision-making in unprecedented ways.

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TELEHEALTH

Telehealth continues to transform the point of care. Here’s how

Phreesia survey data shows that patients have enduring positive sentiment around telehealth appointments, as the medium continues to transform the point of care.

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POINT-OF-CARE

4 reasons to incorporate point of care at the start of media planning

Modern omnichannel campaigns require the coordination of a multitude of media, but one thing is clear: Point of care is too important to be an afterthought.

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Patient-Centered