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Patient-Centered

Your source for the latest life sciences insights and analysis, including news, trends and patient perceptions

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PATIENT CENTRICITY

Welcome to Patient-Centered

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HEALTH EQUITY

3 ways pharma marketers can be more inclusive with brand targeting

Applying a patient-centric approach to point-of-care advertising ensures that all types of patient populations get the health content they need most.

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HEALTH EQUITY

3 ways pharma marketers can help boost preventive care among LGBTQ+ patients

Phreesia survey data shows that LGBTQ+ patients experience inequities in knowledge and usage of preventive health services.

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POINT-OF-CARE

3 reasons why digital point-of-care engagement is an omnichannel strategy essential

Why point-of-care is the missing puzzle piece to your omnichannel marketing strategy.

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HEALTH EQUITY

4 ways pharma marketers can help improve health equity

We talked health equity with Karima Sharif, Head of Inclusive Investments and Partnerships at Publicis Health Media.

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POINT-OF-CARE

How point-of-care education can speed rare disease diagnosis

Giving patients the tools and resources to explore the possibilities of rare disease empowers them to discuss testing options with their doctor, which can ultimately lead to a quicker and more accurate diagnosis.

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PATIENT CENTRICITY

Patients aren’t using pharma’s patient support programs. What can the industry do?

Phreesia’s survey at the point-of-care found that just 3% were using patient support programs (PSPs).

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AWARENESS

Patients need more education around vaccines–and not just COVID-19 vaccines: surveys

Patients largely recognize the importance of vaccines, but many have concerns around safety and side effects – even when it comes
to older, more established products.

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PATIENT CENTRICITY

Welcome to Patient-Centered

The healthcare landscape has changed dramatically over the last couple of years, opening up opportunities for pharma marketers and market researchers to take patient centricity to the next level.

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