Your source for the latest life sciences insights and analysis, including news, trends and patient perceptions
3 ways pharma marketers can be more inclusive with brand targeting
Applying a patient-centric approach to point-of-care advertising ensures that all types of patient populations get the health content they need most.
3 ways pharma marketers can help boost preventive care among LGBTQ+ patients
Phreesia survey data shows that LGBTQ+ patients experience inequities in knowledge and usage of preventive health services.
3 reasons why digital point-of-care engagement is an omnichannel strategy essential
Why point-of-care is the missing puzzle piece to your omnichannel marketing strategy.
4 ways pharma marketers can help improve health equity
We talked health equity with Karima Sharif, Head of Inclusive Investments and Partnerships at Publicis Health Media.
How point-of-care education can speed rare disease diagnosis
Giving patients the tools and resources to explore the possibilities of rare disease empowers them to discuss testing options with their doctor, which can ultimately lead to a quicker and more accurate diagnosis.
Patients aren’t using pharma’s patient support programs. What can the industry do?
Phreesia’s survey at the point-of-care found that just 3% were using patient support programs (PSPs).
Patients need more education around vaccines–and not just COVID-19 vaccines: surveys
Patients largely recognize the importance of vaccines, but many have concerns around safety and side effects – even when it comes
to older, more established products.