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Patient-Centered

Your source for the latest life sciences insights and analysis, including news, trends and patient perceptions

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PATIENT CENTRICITY

Welcome to Patient-Centered

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PATIENT CENTRICITY

3 reasons to engage patients in clinical-trial protocol design and planning

Understanding and incorporating patients’ experiences in the clinical-trial planning process helps ensure the success of trials for both patients and the industry alike.

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POINT-OF-CARE

How point-of-care messaging can boost patient trust and activation

Phreesia survey data shows that patients trust and engage most with content they see at the point of care, compared with other channels.

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DATA PRIVACY

3 ways to run compliant, trusted campaigns amid changing data privacy rules

The data privacy landscape is changing. Hear from industry experts on how to practice responsible data use while keeping patients’ privacy at the forefront of any campaign.

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PATIENT CENTRICITY

3 ways market researchers should respond to the consumerization of healthcare

With the growing demand for convenient and personalized healthcare experiences, researchers must embrace new digital tools and processes to stay aligned with consumers’ evolving expectations.

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POINT-OF-CARE

New to point of care? Here are 3 things you should know

The versatility of the point-of-care channel continues to expand. Hear from industry experts on how to maximize this channel’s potential.

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HEALTH EQUITY

3 ways pharma marketers can be more inclusive with brand targeting

Applying a patient-centric approach to point-of-care advertising ensures that all types of patient populations get the health content they need most.

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HEALTH EQUITY

3 ways pharma marketers can help boost preventive care among LGBTQ+ patients

Phreesia survey data shows that LGBTQ+ patients experience inequities in knowledge and usage of preventive health services.

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POINT-OF-CARE

3 reasons why digital point-of-care engagement is an omnichannel strategy essential

Why point-of-care is the missing puzzle piece to your omnichannel marketing strategy.

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HEALTH EQUITY

4 ways pharma marketers can help improve health equity

We talked health equity with Karima Sharif, Head of Inclusive Investments and Partnerships at Publicis Health Media.

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POINT-OF-CARE

How point-of-care education can speed rare disease diagnosis

Giving patients the tools and resources to explore the possibilities of rare disease empowers them to discuss testing options with their doctor, which can ultimately lead to a quicker and more accurate diagnosis.

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