BLOG Patient-Centered Your source for the latest life sciences insights and analysis, including news, trends and patient perceptions SUBSCRIBE PATIENT CENTRICITY Welcome to Patient-Centered READ NOW CATEGORIES choose all that apply PATIENT CENTRICITY 3 reasons to engage patients in clinical-trial protocol design and planning Understanding and incorporating patients’ experiences in the clinical-trial planning process helps ensure the success of trials for both patients and the industry alike. Read now POINT-OF-CARE How point-of-care messaging can boost patient trust and activation Phreesia survey data shows that patients trust and engage most with content they see at the point of care, compared with other channels. Read now DATA PRIVACY 3 ways to run compliant, trusted campaigns amid changing data privacy rules The data privacy landscape is changing. Hear from industry experts on how to practice responsible data use while keeping patients’ privacy at the forefront of any campaign. Read now PATIENT CENTRICITY 3 ways market researchers should respond to the consumerization of healthcare With the growing demand for convenient and personalized healthcare experiences, researchers must embrace new digital tools and processes to stay aligned with consumers’ evolving expectations. Read now POINT-OF-CARE New to point of care? Here are 3 things you should know The versatility of the point-of-care channel continues to expand. Hear from industry experts on how to maximize this channel’s potential. Read now HEALTH EQUITY 3 ways pharma marketers can be more inclusive with brand targeting Applying a patient-centric approach to point-of-care advertising ensures that all types of patient populations get the health content they need most. Read now HEALTH EQUITY 3 ways pharma marketers can help boost preventive care among LGBTQ+ patients Phreesia survey data shows that LGBTQ+ patients experience inequities in knowledge and usage of preventive health services. Read now POINT-OF-CARE 3 reasons why digital point-of-care engagement is an omnichannel strategy essential Why point-of-care is the missing puzzle piece to your omnichannel marketing strategy. Read now HEALTH EQUITY 4 ways pharma marketers can help improve health equity We talked health equity with Karima Sharif, Head of Inclusive Investments and Partnerships at Publicis Health Media. Read now POINT-OF-CARE How point-of-care education can speed rare disease diagnosis Giving patients the tools and resources to explore the possibilities of rare disease empowers them to discuss testing options with their doctor, which can ultimately lead to a quicker and more accurate diagnosis. Read now Subscribe toPatient-Centered