Your source for the latest life sciences insights and analysis, including news, trends and patient perceptions
3 reasons to engage patients in clinical-trial protocol design and planning
Understanding and incorporating patients’ experiences in the clinical-trial planning process helps ensure the success of trials for both patients and the industry alike.
How point-of-care messaging can boost patient trust and activation
Phreesia survey data shows that patients trust and engage most with content they see at the point of care, compared with other channels.
3 ways to run compliant, trusted campaigns amid changing data privacy rules
The data privacy landscape is changing. Hear from industry experts on how to practice responsible data use while keeping patients’ privacy at the forefront of any campaign.
3 ways market researchers should respond to the consumerization of healthcare
With the growing demand for convenient and personalized healthcare experiences, researchers must embrace new digital tools and processes to stay aligned with consumers’ evolving expectations.
New to point of care? Here are 3 things you should know
The versatility of the point-of-care channel continues to expand. Hear from industry experts on how to maximize this channel’s potential.
3 ways pharma marketers can be more inclusive with brand targeting
Applying a patient-centric approach to point-of-care advertising ensures that all types of patient populations get the health content they need most.
3 ways pharma marketers can help boost preventive care among LGBTQ+ patients
Phreesia survey data shows that LGBTQ+ patients experience inequities in knowledge and usage of preventive health services.
3 reasons why digital point-of-care engagement is an omnichannel strategy essential
Why point-of-care is the missing puzzle piece to your omnichannel marketing strategy.
4 ways pharma marketers can help improve health equity
We talked health equity with Karima Sharif, Head of Inclusive Investments and Partnerships at Publicis Health Media.