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Access reports, videos, webinars and more on important industry topics

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REPORT

Closing the gap: Boosting preventive care among LGBTQ+ patients

Examine LGBTQ+ patients’ own perceptions of preventive care and highlight disparities in LGBTQ+ patients’ knowledge and usage of preventive health services.

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Reports

REPORT

Patients in focus: Type 2 diabetes treatment and perceptions

Affecting millions of Americans, Type 2 diabetes is one of the biggest markets in pharma—so how do patients feel about their diagnosis? And how can pharma reach these patients?

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REPORT

Patients in focus: Constipation treatment and perceptions

With the condition affecting millions of Americans, constipation research insights are vital for pharma marketers to help boost treatment awareness and support patients with their symptom management.

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REPORT

Industry perspectives: Bridging the rural digital-health divide

Despite regular internet usage among rural patients, they’re less likely to go online for healthcare information. So how can pharma marketers reach them and help to bridge the rural digital-health gap?

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REPORT

Patients in focus: Migraine treatment and perceptions

Despite intense market competition and broad advertising pushes, most patients haven’t tried preventive migraine medications, and nearly half haven’t tried acute prescription drugs.

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Infographics

INFOGRAPHIC

Reaching Gen Z: How pharma marketers can best engage the next generation

Where—and how—can marketers connect with members of Generation Z?

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INFOGRAPHIC

IUD use remains low. What can pharma marketers do to change that?

While less than half of women are completely satisfied with birth control pills, few are seeking different contraceptive options.

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INFOGRAPHIC

Parents’ views on vaccination

Although parents generally recognize the importance of vaccines, many have concerns about their safety and side effects—even when it comes to older, more established products.

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INFOGRAPHIC

4 reasons why patient-centric marketing is essential

Patient-centric marketing puts patients’ perspectives, needs and experiences at the forefront.

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Videos

VIDEO

Top 2021 PatientInsights findings

In 2021, we surveyed more than 1 million patients through our platform, PatientInsights. These are the top 5 learnings from the year.

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VIDEO

How Phreesia engagements work

Leveraging data collected through Phreesia’s patient intake platform, PatientConnect and PatientInsights deliver targeted content to clinically qualified patients at the point of care.

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