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REPORT

Closing the gap: Boosting preventive care among LGBTQ+ patients

Examine LGBTQ+ patients’ own perceptions of preventive care and highlight disparities in LGBTQ+ patients’ knowledge and usage of preventive health services.

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INFOGRAPHIC

Patients want to know more about clinical trials. But what’s the best way to reach them?

Despite their interest in learning about and participating in clinical trials, our survey revealed that many patients don’t know where to get information.

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VIDEO

Leveraging point of care throughout the product life cycle

Six industry experts share insights and advice on how to effectively use point-of-care marketing across various stages of the patient journey and product lifecycle to maximize its impact within your omnichannel media strategy.

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Reports

REPORT

Patients in focus: Type 2 diabetes treatment and perceptions

Affecting millions of Americans, Type 2 diabetes is one of the biggest markets in pharma—so how do patients feel about their diagnosis? And how can pharma reach these patients?

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REPORT

Patients in focus: COPD treatment and perceptions

COPD’s ongoing impact on patients’ daily lives, even when they follow recommended treatments, suggests that many patients haven’t yet found the optimal therapy to meet their needs. How can supporting doctor-patient dialogue improve treatment satisfaction and symptom management?

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REPORT

Industry voices: Leveraging point of care throughout the product life cycle

This report features insights from six industry experts on how to effectively use point of care across various stages of the patient journey and product lifecycle to maximize its impact within your omnichannel media strategy.

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REPORT

Industry perspectives: Expanding awareness of patient support programs

Pharmaceutical companies invest billions of dollars into patient support programs each year, but patients aren’t getting the memo.

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Infographics

INFOGRAPHIC

Telehealth: Here to stay or a momentary blip?

Given its flexibility and efficiency, telehealth remains a popular care medium that many patients are poised to continue using in the next year.

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INFOGRAPHIC

Engaging patients along their healthcare journey: How to improve audience quality

Data shows that despite mass media investments, awareness is low by the time patients reach the point of care. How can pharma tailor content that resonates and deliver it to the right patients at the right moment?

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INFOGRAPHIC

Parents’ views on vaccination

Although parents generally recognize the importance of vaccines, many have concerns about their safety and side effects—even when it comes to older, more established products.

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INFOGRAPHIC

Patients want to know more about clinical trials. But what’s the best way to reach them?

Despite their interest in learning about and participating in clinical trials, our survey revealed that many patients don’t know where to get information.

VIEW THE INFOGRAPHIC

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Videos

VIDEO

Leveraging point of care throughout the product life cycle

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VIDEO

How Phreesia engagements work

Leveraging data collected through Phreesia’s patient intake platform, PatientConnect and PatientInsights deliver targeted content to clinically qualified patients at the point of care.

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VIDEO

5 key patient survey findings from 2022

Our PatientInsights research in 2022 revealed key disease education gaps and pointed to ways that healthcare stakeholders can better support patients.

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