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REPORT

Industry perspectives: Bridging the rural digital-health divide

Despite regular internet usage among rural patients, they’re less likely to go online for healthcare information. So how can pharma marketers reach them and help to bridge the rural digital-health gap?

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Reports

REPORT

Patients in focus: Type 2 diabetes treatment and perceptions

Affecting millions of Americans, Type 2 diabetes is one of the biggest markets in pharma—so how do patients feel about their diagnosis? And how can pharma reach these patients?

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REPORT

Industry voices: What pharma marketers should watch for in 2022

Experts explore the top pharma marketing trends for the new year

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REPORT

Industry perspectives: Engaging, equipping and supporting caregivers

What are caregivers’ unique needs, and what can pharma marketers do to help meet them?

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REPORT

Patients in focus: Migraine treatment and perceptions

Despite intense market competition and broad advertising pushes, most patients haven’t tried preventive migraine medications, and nearly half haven’t tried acute prescription drugs.

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Infographics

INFOGRAPHIC

Reaching Gen Z: How pharma marketers can best engage the next generation

Members of Generation Z care about their health, but relying on the same channels and strategies pharma marketers use to reach older generations isn’t the best way to reach this audience. So where—and how—can marketers connect with this audience?

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INFOGRAPHIC

IUD use remains low. What can pharma marketers do to change that?

While less than half of women are completely satisfied with birth control pills, few are seeking different contraceptive options.

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INFOGRAPHIC

Parents’ views on vaccination

Although parents generally recognize the importance of vaccines, many have concerns about their safety and side effects—even when it comes to older, more established products.

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INFOGRAPHIC

4 reasons why patient-centric marketing is essential

Patient-centric marketing puts patients’ perspectives, needs and experiences at the forefront.

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Videos

VIDEO

Top 2021 PatientInsights findings

In 2021, we surveyed more than 1 million patients through our platform, PatientInsights. These are the top 5 learnings from the year.

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VIDEO

How Phreesia engagements work

Leveraging data collected through Phreesia’s patient intake platform, PatientConnect and PatientInsights deliver targeted content to clinically qualified patients at the point of care.

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