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Accelerating patients’ connection to quality care: How new digital tools can help 

Accelerating patients’ connection to quality care: How new digital tools can help 
Finding the right specialist can be a lengthy and difficult process for patients with complex and rare diagnoses, negatively impacting time to treatment and, ultimately, health outcomes.

Luckily, digital tools are making it easier for patients to find and access appropriate specialists as early as possible in their healthcare journey. View our infographic to see how provider search platforms like MediFind are helping speed up patients’ time to treatment and connecting brands with high-intent audiences.
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Finding the right specialist can be a lengthy and difficult process for patients with complex and rare diagnoses, negatively impacting time to treatment and, ultimately, health outcomes.  

Luckily, digital tools are making it easier for patients to find and access appropriate specialists as early as possible in their healthcare journey. Read on to see how provider search platforms like MediFind are helping speed up patients’ time to treatment and connecting brands with high-intent audiences. 

What challenges do patients experience searching for care?  

Long wait times 

Patients needing tailored expertise within common specialties are facing delays to even see an HCP.  

From 2017 to 2022, the wait times for appointments in large metro markets has increased by:1  

  • 48% for orthopedic surgery  
  • 26% for cardiology  
  • 19% for gynecology/obstetrics  

Delayed diagnosis 

For many patients with a rare disease, finding a specialist experienced in their condition delays time to diagnosis. 

  • 6 years—the average time it takes for patients with a rare disease to receive an accurate diagnosis2  
  • 17 encounters—the average number of clinical encounters rare disease patients experience between symptom onset and diagnosis3 

Poor health outcomes 

Care delays negatively impact patient health outcomes.  

  • 6-8%—A meta-analysis of cancer outcomes found that every four-week delay in treatment is associated with a 6% to 8% increased chance of death for patients with any of five major tumor types4 
  • 63%—Delaying diagnosis of moderate chronic kidney disease by one year increases the risk of needing a transplant or long-term dialysis by 63%5   

How can you address these challenges?  

Platforms like MediFind can help. MediFind, a Phreesia company, uses advanced analytics to help patients—especially those with serious, chronic and rare diseases—find and connect with the right specialist for their needs.  

With a database of 2M+ providers in the U.S. alone, MediFind helps patients find the right care based on unbiased, research-backed physician rankings that assess expertise—not user reviews. Our platform’s cutting-edge technology uses real-world data such as patient volume in a particular condition, clinical trial participation and conference presentations to evaluate the experience of every HCP. Whether patients are searching for a specialty, doctor or condition, MediFind’s digital tools make it easy for high-intent patients to connect with the right specialists and treatment. 

The search journey for care: Patients are turning to online sources  

Phreesia survey results of patients diagnosed with a rare disease or cancer found that… 

  • More than 1 in 5 patients turned to online resources at some point during their search for care6  
  • 73% of patients that look online for information search specifically for details related to a doctors’ expertise treating their condition7 

The MediFind network:  

  • 2M+ provider profiles nationwide on our digital platform  
  • 1M+ patients use MediFind to find a provider every month 
  • 3,500+ health conditions, including rare diseases, in our database  
  • 1 in 5 patients who visit an HCP profile on MediFind take immediate action to schedule an appointment  

Why MediFind?  

Explore how our offerings help patients find better care—and your treatment—faster 

  • MediFind Moments—Connect patients with your brand when they’re looking for a highly rated specialist, specific condition or a broader specialty   
  • Doctor Finder—Present best-in-class provider data to patients searching for care with a custom, indication-matched experience on your brand 
  • Infusion Center Finder—Equip patients with comprehensive infusion information to select the best treatment center for them 

Learn how MediFind’s solutions can help you reach high-intent patients early in their care journey and reduce time to treatment. 

Sources:  

1. https://hasdic.org/wp-content/uploads/sites/4/2022/12/mha2022waittimesurveyfinal.pdf  

2, 3. https://everylifefoundation.org/delayed-diagnosis-study/  

4. https://www.bmj.com/content/371/bmj.m4087 

5. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10219868/  

6, 7. Phreesia search journey for care survey, March-April 2024