Industry voices: Trends to watch in 2024
Eight experts explore the emerging tactics, continuing trends and strategies to keep in mind throughout the year ahead.
Patients in focus: COPD treatment and perceptions
COPD’s ongoing impact on patients’ daily lives, even when they follow recommended treatments, suggests that many patients haven’t yet found the optimal therapy to meet their needs. How can supporting doctor-patient dialogue improve treatment satisfaction and symptom management?
Industry voices: Leveraging point of care throughout the product life cycle
This report features insights from six industry experts on how to effectively use point of care across various stages of the patient journey and product lifecycle to maximize its impact within your omnichannel media strategy.
Patients in focus: Constipation treatment and perceptions
With the condition affecting millions of Americans, constipation research insights are vital for pharma marketers to help boost treatment awareness and support patients with their symptom management.
Patients in focus: Type 2 diabetes treatment and perceptions
Affecting millions of Americans, Type 2 diabetes is one of the biggest markets in pharma—so how do patients feel about their diagnosis? And how can pharma reach these patients?
Closing the gap: Boosting preventive care among LGBTQ+ patients
Examine LGBTQ+ patients’ own perceptions of preventive care and highlight disparities in LGBTQ+ patients’ knowledge and usage of preventive health services.
Industry perspectives: Bridging the rural digital-health divide
Despite regular internet usage among rural patients, they’re less likely to go online for healthcare information. So how can pharma marketers reach them and help to bridge the rural digital-health gap?
Patients in focus: Asthma treatment and perceptions
Asthma is one of the most common chronic health conditions in the U.S., with almost 25 million patients experiencing symptoms that can disrupt their daily lives. How can pharma support this large patient population with symptom management?
Industry voices: What pharma marketers should watch for in 2022
Experts explore the top pharma marketing trends for the new year
Reaching Gen Z: How marketers can best engage the next generation
Members of Generation Z care about their health, but relying on the same channels and strategies marketers use to reach older generations isn’t the best way to reach this audience. So where-and how-can marketers connect with this audience?