Reports Patients in focus: Constipation treatment and perceptions With the condition affecting millions of Americans, constipation research insights are vital for pharma marketers to help boost treatment awareness and support patients with their symptom management. Read the report Patients in focus: Type 2 diabetes treatment and perceptions Affecting millions of Americans, Type 2 diabetes is one of the biggest markets in pharma—so how do patients feel about their diagnosis? And how can pharma reach these patients? Read the report Healthcare consumerism’s tipping point Why pandemic-related shifts in patient preferences are here to stay—and what that means for marketers Read the report Beyond cookies: Reaching patients in a privacy-first environment Strategies for pharma marketers to consider as the tracking and privacy landscapes continue to shift dramatically Read the report Industry perspectives: Expanding awareness of patient support programs Pharmaceutical companies invest billions of dollars into patient support programs each year, but patients aren’t getting the memo. Read the report Patients in focus: Migraine treatment and perceptions Despite intense market competition and broad advertising pushes, most patients haven’t tried preventive migraine medications, and nearly half haven’t tried acute prescription drugs. Read the report Industry perspectives: Engaging, equipping and supporting caregivers What are caregivers’ unique needs, and what can pharma marketers do to help meet them? Read the report Industry voices: What pharma marketers should watch for in 2022 Experts explore the top pharma marketing trends for the new year Read the report Patients in focus: Asthma treatment and perceptions Asthma is one of the most common chronic health conditions in the U.S., with almost 25 million patients experiencing symptoms that can disrupt their daily lives. How can pharma support this large patient population with symptom management? Read the report Industry perspectives: Bridging the rural digital-health divide Despite regular internet usage among rural patients, they’re less likely to go online for healthcare information. So how can pharma marketers reach them and help to bridge the rural digital-health gap? Read the report
