Reports Patients in focus: COPD treatment and perceptions COPD’s ongoing impact on patients’ daily lives, even when they follow recommended treatments, suggests that many patients haven’t yet found the optimal therapy to meet their needs. How can supporting doctor-patient dialogue improve treatment satisfaction and symptom management? Read the report Industry voices: Leveraging point of care throughout the product life cycle This report features insights from six industry experts on how to effectively use point of care across various stages of the patient journey and product lifecycle to maximize its impact within your omnichannel media strategy. Read the report Closing the gap: Boosting preventive care among LGBTQ+ patients Examine LGBTQ+ patients’ own perceptions of preventive care and highlight disparities in LGBTQ+ patients’ knowledge and usage of preventive health services. Read the report Patients in focus: Constipation treatment and perceptions With the condition affecting millions of Americans, constipation research insights are vital for pharma marketers to help boost treatment awareness and support patients with their symptom management. Read the report Patients in focus: Type 2 diabetes treatment and perceptions Affecting millions of Americans, Type 2 diabetes is one of the biggest markets in pharma—so how do patients feel about their diagnosis? And how can pharma reach these patients? Read the report Healthcare consumerism’s tipping point Why pandemic-related shifts in patient preferences are here to stay—and what that means for marketers Read the report Beyond cookies: Reaching patients in a privacy-first environment Strategies for pharma marketers to consider as the tracking and privacy landscapes continue to shift dramatically Read the report Industry perspectives: Expanding awareness of patient support programs Pharmaceutical companies invest billions of dollars into patient support programs each year, but patients aren’t getting the memo. Read the report Patients in focus: Migraine treatment and perceptions Despite intense market competition and broad advertising pushes, most patients haven’t tried preventive migraine medications, and nearly half haven’t tried acute prescription drugs. Read the report Industry perspectives: Engaging, equipping and supporting caregivers What are caregivers’ unique needs, and what can pharma marketers do to help meet them? Read the report
