Reports Patients in focus: COPD treatment and perceptions COPD’s ongoing impact on patients’ daily lives, even when they follow recommended treatments, suggests that many patients haven’t yet found the optimal therapy to meet their needs. How can supporting doctor-patient dialogue improve treatment satisfaction and symptom management? Read the report Industry voices: Leveraging point of care throughout the product life cycle This report features insights from six industry experts on how to effectively use point of care across various stages of the patient journey and product lifecycle to maximize its impact within your omnichannel media strategy. Read the report Patients in focus: Constipation treatment and perceptions With the condition affecting millions of Americans, constipation research insights are vital for pharma marketers to help boost treatment awareness and support patients with their symptom management. Read the report Patients in focus: Type 2 diabetes treatment and perceptions Affecting millions of Americans, Type 2 diabetes is one of the biggest markets in pharma—so how do patients feel about their diagnosis? And how can pharma reach these patients? Read the report Closing the gap: Boosting preventive care among LGBTQ+ patients Examine LGBTQ+ patients’ own perceptions of preventive care and highlight disparities in LGBTQ+ patients’ knowledge and usage of preventive health services. Read the report Industry perspectives: Bridging the rural digital-health divide Despite regular internet usage among rural patients, they’re less likely to go online for healthcare information. So how can pharma marketers reach them and help to bridge the rural digital-health gap? Read the report Patients in focus: Asthma treatment and perceptions Asthma is one of the most common chronic health conditions in the U.S., with almost 25 million patients experiencing symptoms that can disrupt their daily lives. How can pharma support this large patient population with symptom management? Read the report Industry voices: What pharma marketers should watch for in 2022 Experts explore the top pharma marketing trends for the new year Read the report Reaching Gen Z: How marketers can best engage the next generation Members of Generation Z care about their health, but relying on the same channels and strategies marketers use to reach older generations isn’t the best way to reach this audience. So where-and how-can marketers connect with this audience? Read the report Industry perspectives: Engaging, equipping and supporting caregivers What are caregivers’ unique needs, and what can pharma marketers do to help meet them? Read the report
