Patients in focus: Constipation treatment and perceptions
With the condition affecting millions of Americans, constipation research insights are vital for pharma marketers to help boost treatment awareness and support patients with their symptom management.
Patients in focus: Type 2 diabetes treatment and perceptions
Affecting millions of Americans, Type 2 diabetes is one of the biggest markets in pharma—so how do patients feel about their diagnosis? And how can pharma reach these patients?
Healthcare consumerism’s tipping point
Why pandemic-related shifts in patient preferences are here to stay—and what that means for marketers
Beyond cookies: Reaching patients in a privacy-first environment
Strategies for pharma marketers to consider as the tracking and privacy landscapes continue to shift dramatically
Industry perspectives: Expanding awareness of patient support programs
Pharmaceutical companies invest billions of dollars into patient support programs each year, but patients aren’t getting the memo.
Patients in focus: Migraine treatment and perceptions
Despite intense market competition and broad advertising pushes, most patients haven’t tried preventive migraine medications, and nearly half haven’t tried acute prescription drugs.
Industry perspectives: Engaging, equipping and supporting caregivers
What are caregivers’ unique needs, and what can pharma marketers do to help meet them?
Industry voices: What pharma marketers should watch for in 2022
Experts explore the top pharma marketing trends for the new year
Patients in focus: Asthma treatment and perceptions
Asthma is one of the most common chronic health conditions in the U.S., with almost 25 million patients experiencing symptoms that can disrupt their daily lives. How can pharma support this large patient population with symptom management?