Infographics Telehealth: Here to stay or a momentary blip? Given its flexibility and efficiency, telehealth remains a popular care medium that many patients are poised to continue using in the next year. View the infographic Engaging patients along their healthcare journey: How to improve audience quality Data shows that despite mass media investments, awareness is low by the time patients reach the point of care. How can pharma tailor content that resonates and deliver it to the right patients at the right moment? View the infographic Patients want to know more about clinical trials. But what’s the best way to reach them? Despite their interest in learning about and participating in clinical trials, our survey revealed that many patients don’t know where to get information. View the infographic Reaching Gen Z: How pharma marketers can best engage the next generation Where—and how—can marketers connect with members of Generation Z? View the infographic 4 reasons why patient-centric marketing is essential Patient-centric marketing puts patients’ perspectives, needs and experiences at the forefront. View the infographic Parents’ views on vaccination Although parents generally recognize the importance of vaccines, many have concerns about their safety and side effects—even when it comes to older, more established products. View the infographic
