Infographics

Reaching Gen Z: How pharma marketers can best engage the next generation

Members of Generation Z care about their health, but relying on the same channels and strategies pharma marketers use to reach older generations isn’t the best way to reach this audience. So where—and how—can marketers connect with this audience?

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4 reasons why patient-centric marketing is essential

Patient-centric marketing puts patients’ perspectives, needs and experiences at the forefront.

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Parents’ views on vaccination

Although parents generally recognize the importance of vaccines, many have concerns about their safety and side effects—even when it comes to older, more established products.

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IUD use remains low. What can pharma marketers do to change that?

While less than half of women are completely satisfied with birth control pills, few are seeking different contraceptive options.

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