Infographics

Patients want to know more about clinical trials. But what’s the best way to reach them?

Despite their interest in learning about and participating in clinical trials, our survey revealed that many patients don’t know where to get information.

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Reaching Gen Z: How pharma marketers can best engage the next generation

Where—and how—can marketers connect with members of Generation Z?

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4 reasons why patient-centric marketing is essential

Patient-centric marketing puts patients’ perspectives, needs and experiences at the forefront.

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Parents’ views on vaccination

Although parents generally recognize the importance of vaccines, many have concerns about their safety and side effects—even when it comes to older, more established products.

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IUD use remains low. What can pharma marketers do to change that?

While less than half of women are completely satisfied with birth control pills, few are seeking different contraceptive options.

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