Telehealth: Here to stay or a momentary blip?
Given its flexibility and efficiency, telehealth remains a popular care medium that many patients are poised to continue using in the next year.
Engaging patients along their healthcare journey: How to improve audience quality
Data shows that despite mass media investments, awareness is low by the time patients reach the point of care. How can pharma tailor content that resonates and deliver it to the right patients at the right moment?
Patients want to know more about clinical trials. But what’s the best way to reach them?
Despite their interest in learning about and participating in clinical trials, our survey revealed that many patients don’t know where to get information.
Reaching Gen Z: How pharma marketers can best engage the next generation
Where—and how—can marketers connect with members of Generation Z?
4 reasons why patient-centric marketing is essential
Patient-centric marketing puts patients’ perspectives, needs and experiences at the forefront.