Reaching Gen Z: How pharma marketers can best engage the next generation
Members of Generation Z care about their health, but relying on the same channels and strategies pharma marketers use to reach older generations isn’t the best way to reach this audience. So where—and how—can marketers connect with this audience?
4 reasons why patient-centric marketing is essential
Patient-centric marketing puts patients’ perspectives, needs and experiences at the forefront.
Parents’ views on vaccination
Although parents generally recognize the importance of vaccines, many have concerns about their safety and side effects—even when it comes to older, more established products.