Infographics Reaching Gen Z: How pharma marketers can best engage the next generation Members of Generation Z care about their health, but relying on the same channels and strategies pharma marketers use to reach older generations isn’t the best way to reach this audience. So where—and how—can marketers connect with this audience? View the infographic 4 reasons why patient-centric marketing is essential Patient-centric marketing puts patients’ perspectives, needs and experiences at the forefront. View the infographic Parents’ views on vaccination Although parents generally recognize the importance of vaccines, many have concerns about their safety and side effects—even when it comes to older, more established products. View the infographic IUD use remains low. What can pharma marketers do to change that? While less than half of women are completely satisfied with birth control pills, few are seeking different contraceptive options. View the infographic