Blog - Phreesia Life Sciences

Life Sciences Blog

Your source for the latest insights and analysis, including news, trends and patient perceptions

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Industry trends | Patient centricity

Highlights from HLTH 2024

The HLTH 2024 conference covered major topics like generative AI, women’s health, weight loss medications, longevity and preventive health, and health equity.

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Data privacy | Industry trends

Leveraging AI tools and technologies to better understand patient populations

Artificial intelligence and machine learning can drive significant improvements in healthcare but concerns around their effectiveness are reasonable. How can the industry responsibly use these technologies to reach the right patients with meaningful content?

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Patient engagement | Privacy

The trends shaping how life science leaders deliver personalized messages to patients in the moments that matter

Amid complex privacy requirements and the evolving patient journey, how are you meeting the right patient with the right message? Hear from media strategy experts on how to adapt to changes and connect with patients during key points in their care journey.

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Point of care | Vaccines

3 ways to support doctor-patient conversations during fall respiratory season

Respiratory virus season is upon us, putting everyone at a higher risk for COVID-19, flu, pneumonia and respiratory syncytial virus (RSV). Hear from industry experts about how to overcome immunization challenges and increase vaccine uptake during this critical time.

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Privacy

Applying a patient-centric approach to privacy: 4 takeaways

While there are significant benefits to presenting patients with relevant health information throughout their treatment journey, responsible data collection and use is critical to build and maintain patients’ trust. How can the industry prioritize patient centricity in privacy?

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Finding care | Patient engagement

3 ways to guide rare-disease patients to the specialized care they need

Patients with less common conditions can face numerous care challenges. From finding an appropriate specialist to accessing relevant resources and affording a treatment regimen, how can the industry help connect these patients to the care they need?

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Patient engagement | Point of care

Patients value personalized health content—here’s what to know

Offering patients the option to view personalized health content throughout their care journey can help drive positive outcomes, and Phreesia research shows that patients also welcome receiving that information at the point of care and other critical moments.

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Data privacy

4 questions to ask partners amid the rapidly evolving privacy landscape

As the privacy landscape undergoes dramatic changes, it’s more important than ever to evaluate whether your partners have built their offerings to support data privacy and consent standards.

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Patient centricity

3 ways to improve patient engagement before and after diagnosis

The process of finding a specialist and getting on therapy is complex and difficult for many patients. Hear from industry experts about how to support patients early in their care journey.

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Data privacy

Meet our Chief Privacy Officer: Q&A with Melissa Mitchell

We spoke with Melissa Mitchell, Chief Privacy Officer at Phreesia, about the importance of privacy in our work and how Phreesia protects it every step of the way.

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