Education and support are critical to getting and keeping patients on appropriate therapy and, ultimately, improving health outcomes. But many oncology patients have gaps in their knowledge of their condition, treatment and existing support services, research shows. The first step to closing them? Empowering patients to take an active role in their care and decision-making. This webinar explores how to reach patients with the tools they need to navigate their diagnosis and treatment—no matter where they are on their cancer journey.
Watch this webinar to learn:
- What types of support and education patients feel they’re lacking, according to survey data
- Best practices for curating and segmenting easy-to-understand content that resonates with patients’ experiences
- New digital solutions for reaching patients with relevant support resources
Speakers:
Laurie Meyers
Executive Director of Engagement and Experience Design, Genentech
Nick Lucente
Executive Director of Oncology Patient Marketing, Bayer
Jenny Kite
Director, Patient Partnerships, Astellas
Alexandra Beneville
VP, Content Strategy, Phreesia
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