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Digital technology is helping brands understand their audiences better than ever before, shedding light on the specific healthcare needs of historically marginalized patient populations. But in other ways, the use of new technologies may actually be making it more difficult to reach these very groups by widening the digital divide.
Watch our webinar with Xpectives.Health as we discuss how to leverage new digital tools in DTC messaging to improve health equity—and the questions brands need to be asking to avoid negatively impacting the very populations they seek to help.
Watch this webinar to learn:
- Best practices for leveraging digital tools to responsibly improve health equity
- How to craft meaningful messaging that resonates with historically marginalized patient populations
- How to select channels for effective messaging
Speakers:
Daphne Earley
Former Senior Director of Digital Marketing, ViiV Healthcare
Corina Kellam
Senior Vice President of Strategy, Ogilvy Health
Jason Celestino
Associate Director of Client Experience, Phreesia
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