Industry voices: Trends to watch in 2024

Technological advances, the demand for personalization and evolving consumer expectations have catapulted healthcare into a new digital age. From breakthroughs in artificial intelligence to innovations in personalized messaging and channel optimization, the digital landscape continues to rapidly evolve—and brands are constantly evaluating and adjusting their strategies to keep up with it. So, what should brands look out for in 2024?

This report features insights from the following eight industry thought leaders on emerging tactics, continuing trends and strategies to watch in 2024:

  • Alexandra Beneville, Vice President of Content Strategy at Phreesia  
  • Arielle Chavkin, Group Director of Digital Partnerships at Initiative  
  • Pallavi Garg, Head of Global Oncology Products and Pipeline Strategy at Takeda  
  • Juli LeDoux, Director, Marketing—Patient at Immunogen  
  • Meredith Odell, Senior Marketing Director at AstraZeneca  
  • Cassandra Sinclair, senior health and wellness advertising executive and board advisor
  • Alison Tapia, Senior Director, Performance Marketing and Digital Innovation at Dermavant Sciences
  • Roz Silbershatz Tomás, Senior Director, Libtayo Core Brand Team Lead at Regeneron