Reaching Gen Z: How marketers can best engage the next generation

Members of Generation Z care about their health, but relying on the same channels and strategies marketers use to reach older generations isn’t the best way to reach this audience. So where-and how-can marketers connect with this audience?

Based on survey responses collected from nearly 4,000 patients when they checked in for doctor’s visits on the Phreesia platform, we explored:

  • Gen Z-ers’ health behaviors
  • The factors that motivate their healthcare decision-making
  • What Gen Z patients say they want to see from pharma
  • Optimal ways to engage the next generation

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