Members of Generation Z care about their health, but relying on the same channels and strategies marketers use to reach older generations isn’t the best way to reach this audience. So where-and how-can marketers connect with this audience?
Based on survey responses collected from nearly 4,000 patients when they checked in for doctor’s visits on the Phreesia platform, we explored:
- Gen Z-ers’ health behaviors
- The factors that motivate their healthcare decision-making
- What Gen Z patients say they want to see from pharma
- Optimal ways to engage the next generation